Origin was contracted to produce and distribute a marketing campaign surrounding Phil Heath Lab's supplement line. We started with video promotions taking a deep dive into the details of each product, essentially re-introducing the brand to Phil's 3M+ followers. We then conducted product photos for each of the products, and rounding it out with graphics for web and social media. Our goal with this project was to reach new demographics while still tapping into the core group of hardcore gym goers that are the standard audience of 7x Mr. Olympia. Additionally, our team was able to provide documentary support footage for Phil's documentary, 'Breaking Olympia,' directed by Brett Harvey. We are honored to have worked with a legend like Phil in the bodybuilding world, and glad we were able to help tell his story.